Truepic Lens, which identifies the authenticity and video of images, can be fully integrated into photo-taking apps to allow users to verify an image at any time.
Digital information is increasingly being shared online, raising the question of provenance. It is crucial that people trust the content they see, with disinformation becoming more commonplace online and an increasing amount of content being uploaded every day.
The level of sophistication that ai-machines can achieve in creating convincing, credible fake content has been demonstrated by high-profile examples such as Tom Cruise’s TikTok appearance and photos of people who don’t exist.
Truepic Lens’s mission is to provide trust for anyone viewing photos or videos. It uses information such as date, time, location and pixels to create a cryptographic signature that cannot be altered. Any future changes to embedded data will be added and the history can also be viewed by everyone. It conforms to C2PA, a standard that allows content verification. Major media companies such as Sony and Adobe are members of it and was developed by the Content Authenticity Initiative.
The Lens SDK allows any application to declare a video or photo as authentic. This will allow companies and internet users alike to trust the content. It incorporates Truepic’s patent fraud prevention and detection technology into its software package. As photos and videos are shared on the internet, the provenance details can be included. This could potentially lead to an increase in the visual information ecosystem.
Jeffrey McGregor, CEO of Truepic, said that it was an honor to be named a winner in Software and a finalist for Apps by Fast Company’s World Changing Idea.
The Lens SDK allows companies to integrate Truepic’s secure photo capture technology directly into their mobile applications, providing maximum security, privacy, trust, and confidentiality. We are thrilled to work with peer-to–peer marketplaces as well as some of the most advanced financial services companies in the world on integrations. Visual trust is crucial to the future digital economy and society as a whole.