Understanding light and knowing how to use your camera are two key ingredients of good photography. To make an image unique, it helps to have an eye for composition and breaking down images. This will allow you to create your own style and keep your viewers interested in your work. Lifestyle product photography is all about telling a story, and showing the product in its real-life application. You can still show your individual style by documenting it in a unique, dynamic way.
Market research is an important part of my process. It helps me understand who the customer is and what they want. Knowing your audience is crucial to telling a compelling visual story. There are a few steps that I use to create balanced shots for lifestyle product photography. They draw the eye to the subject. Here are the steps:
Lifestyle product photography can be done in many ways. When creating a frame, I like to use dynamic diagonals. This creates a sense that the viewer is moving in the right direction, leading them to the product they are interested in. To create motion in a scene, you can use diagonals to position the objects.
This was one of my first lessons in school, and it is still one of my most important when styling products. In this instance, odd numbers (or thirds) are the best. This refers to the number elements contained in a frame. The main product should always be the focus. You can have two additional items within the same range, or they can serve as props to balance the composition.
To create a composition using the rule of thirds, divide your image into nine equal rectangles (two horizontal and two vertical). These four lines will intersect at 4 points. These intersections are the ones you want to highlight, and to be of interest to viewers. This feature is available on most cameras, but it’s also possible to practice until you feel comfortable doing it intuitively.
The rule of thirds refers to not placing an object in the middle or center of the frame. You want it to be placed at or near the intersections of the image that divide it. This will make your image dynamic and more appealing to the eyes.
A second approach to lifestyle product photography involves considering the negative space in the frame. This will allow your product to breathe and be balanced within the frame. Negative space should be used around the subject to create a sense that the main focus is the product. It shouldn’t be overwhelming the product.
Negative space is also used in product photography to display graphics, text and other relevant information. Next time you open a magazine, look at the product featured in it and see how it is used to provide relevant information about the brand.
Once you have decided what story you want to tell when placing the product into context, you can start to play with putting the item in the foreground while keeping the background in focus. This will allow you to focus your attention on the product. Engaging backgrounds are important because they give the product a context.
When creating lifestyle photography or any other type of photography, choosing your focus point is the most important thing. The best focus point will communicate the message you want with your photos.
An excellent way to approach angles is to lead the eye into a triangular form created by elements that combine the rule of threes. This will balance the image and direct the eye to the main focal points.
The most important thing you’ll use for lifestyle product photography is the props. Once you have decided on the concept for your product, make sure to choose engaging elements to help bring it to life. This will make it easier to style any scene or flatlay.