Rotolight Launches The World’s First Intelligent Electronic Softbox

Rotolight announced the launch of what it calls the “World’s First Electronic SmartSoft Box” for its AEOS 2.

According to Amateur Photographer materials, this electronic “softbox” was created to save photographers time and money. It allows users to adjust the focus, diffusion, and spread of light through the SmartSoft Box, without the use of gels or other modifiers. All of these adjustments can also be made through an app on a tablet or smartphone.

The SmartSoft mounts to the front of AEOS 2, and provides 1.5 stops of electronic diffusion. This allows users to create a hard- or soft-lighting effect with just a few clicks, rather than relying upon different physical diffusion panels.

SmartSoft Box Side Profile

SmartSoft, originally built into the Rotolight titan line of lights has proven to be extremely popular for the brand. The product and its related technology have been featured in many films and TV shows, including the latest James Bond films and Batman films. SmartSoft claims that it has saved crews a lot of time and helped them save time making adjustments to the lighting on set.

The company decided to make the technology a removable electronic softbox, starting with the AEOS 2. Rotolight’s new SmartSoft Box mounts quickly to the AEOS 2. It can also connect to Rotolight’s smartphone app to adjust the diffusion and control the light. The app allows users to control up to 20 lights simultaneously and make manual adjustments.

Rotolight App

Rod Aaron Gammons, Rotolight CEO, commented on the launch of the new product. He said that the company has “proved that it is, once again, at the forefront of patent-protected technology in the lighting industry, providing customers with unique state-of the-art tools that enhance creativity on set.”

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