Panasonic Plans to Continue to Support ‘Full Micro Four Thirds Lineup’

Panasonic confirmed that it does not intend to limit its Micro Four Thirds development to high-end cameras such as the GH5 II or GH6, but will open the door to other Lumix cameras.

Plans to Support a Full Line of Cameras

Panasonic stated that it will continue to support a broad range of Micro Four Thirds cameras, and not limit its development to only high-end products during Creators Live with Lumix GH6. The company’s marketing manager Tomonori Nakanishi seemed to be committing to new versions of all Panasonic cameras.

“We believe in Micro Four Thirds’ diverse possibilities, and we are creating such diversified products,” Nakanishi said, machine-translated to Google. It may seem unusual to be able to both develop the full-size lineup internally and simultaneously develop the Micro Four Thirds line in full-scale in today’s world, where full-size machines have become more popular. But, I believe this will give the GH6 a unique and sharp position in the market.

Although it is unclear if this means Panasonic will revisit GX7, G9 or G100 cameras, fans can still hope, as these cameras haven’t seen new versions in many years.

Forever, Micro Four Thirds

Nakanishi’s words echo Olympus’s past stances on the smaller-sensor format that it helped to create, now OM Digital Solutions. Panasonic stated publicly in 2020 that Micro Four Thirds was a valuable asset that it would continue to support. Panasonic announced the GH6 in May last year. It did this alongside the GH5 Mark II to show its continued support for the format.

A representative from Panasonic told PETAPIXEL that full-frame cameras are very popular (and that it has created full-frame camera to meet that demand), but that Micro Four Thirds can do things that are impossible with larger sensors. These metrics include performance and pricing metrics that Panasonic’s leadership considers important and has been focusing on for many years.

Although Micro Four Thirds is often dismissed by the photography community, Panasonic frequently assures its fans that the company has no plans of abandoning the format.

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