Intel Has Hopes That It Can Win Back Apple’s Business

Intel hopes to win back Apple’s business, having moved to in-house silicon. They stated that “simply making better chips” is the best way to do this.

Apple announced the M1 chip, the first in its Apple Silicon family of chips. Apple promised the “next generation Mac” with the in-house silicon. It would offer a faster and more powerful system, as they were specifically designed to work within the Apple ecosystem.

PetaPixel’s testing has shown that Apple has kept its promise and the M1 Pro/M1 Max chips will increase the heat.

M1 is revolutionary not only because of its speed but also because it meets industry expectations and processes. Multiple companies have announced plans to develop or plan to develop their own silicon since the M1 was launched. This is bad news for companies like Intel.

When Intel CEO Patrick Gelsinger was asked if he had lost faith in the idea of Macs running on Intel chips. Gelsinger said that his company believed it could win back Apple’s business.

He says, “I don’t give up on the idea that anything should not run on Intel chips.”

He explained that Apple did a “pretty great job” in creating a better chip for Intel, but his company needs to go back to create a better chip. Gelsinger states that he wants to win back that part of their business as well as other parts that have changed over the past few years.

Although the plan sounds simple, it is extremely difficult to create a better chip. It is possible that Apple will surpass the original M1’s performance record by the time Intel has built a better chip. Apple just introduced the next generation M1 processors. Intel still hasn’t answered the original M1’s performance.

This is compounded by the difficulty of making a processor that is so powerful that it eliminates Apple’s tight-controlled interaction between its software and hardware. Both brands are actively working to improve their hardware and consumers will benefit from lower prices and better performance. As always, competition is good.

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