Ford has not taken lightly the Fiesta in its attempt to remake Britain’s most-sold car. Is the new supermini enough to maintain its position at the top of the table?
Ford Fiestas have been available for anyone below 40 years of age. This longevity gives it the rarefied status that makes it synonymous with the brand and its values.
The Ford outgoing model, which was launched in 2008, has been a foundation for Ford’s European sales and also the primary conduit of Ford’s ‘Feel it Different’ dynamism.
Although it was not the most affordable, practical, or well-equipped supermini, it has been a constant favorite of ours, and is the best choice for first-time buyers and downsizers.
Ford, like Volkswagen and BMW with their Golf, BMW with its 3 Series or Porsche 911, has decided not to alter the formula when replacing the Fiesta.
Although the car does have an “all-new” differentiation, some parts of it can be called a more extensive overhaul than a simple white-space rethink. Ford stated that its goals were to address the problems that would arise when making the same model for almost a decade. This included redesigning the styling and interior, quality improvement, and fine-tuning performance.
This makes it impossible to predict when the new model will arrive. The Fiesta’s long-standing benchmark could be surpassed by any of the new rivals, including the Seat Ibiza or the Volkswagen Polo.
This new version will not only improve upon the legacy of its predecessor, but also reflect the refined desireability of the competitors. There is no pressure.