AN AMAZON FASHION LOVE STORY… WHO KNEW!

In a world of online shopping, endless love for the latest, but a deep desire for comfort, too, I find a gem. Not really hidden to be honest, because it’s been there for a while, yet I never considered it to be my “fashion destination”, until I did…

Amazon has been my emergency line, my home appliances heaven, my final shopping destination. Sounds rather dramatic, I know, but when you have a newborn you find yourself in need of many things, one the most ungodly hours of the day.

I never shied away from a PRIME order in the middle of the night, even if it were for a box of diapers during fashion week, because I knew I wouldn’t be able to get them at the supermarket while running around during back to back shows… Yet, I didn’t realize until a little while back, that Amazon Fashion was going to be my new obsession. With many contemporary brands being available within three clicks and with PRIME delivery – aka next day, or even SAME day on some occasions – it was obviously only a matter of time before we would enter a true love affair.

Not to sound ridiculous, but it is really a love story: for the longest time, and still do, I dreaded the idea of finding time to go shopping. I truly don’t find joy in going to a store, on my day off, where it is – as it always proves to be in NYC – mega packed. I’m a person who needs to shop in their own space, without a store manager hovering behind me asking me – of course with the best intentions – if I need anything. I’m a big girl, I will ask you if I need something, thank you.

I don’t mean this to sound rude, and I know they are just doing their job, but the truth is, it takes away from the shopping experience for me. I like peace and quiet, and above all convenience. Which is basically exactly what I get when I get my wardrobe staples from Amazon Fashion. Who knew!

Speaking of wardrobe staples, this summer I stocked up on white tees and tank tops – see one I’m wearing in this post. They are the perfect transitional pieces to use when its beginning to get cold in NYC. Just layer a knit over your shoulders or a classic denim jacket with an all-white look.

I was also able to get some great poplin shirts from Ralph Lauren, too. I used to grab Thomas’ but now I created my own little section in my wardrobe, just oversized poplins from the all American heritage brand. Another thing that is literally the best deal is athleisure wear. I’m not saying workout clothes, because truth is, I don’t really work out in them, I wear them just on regular moments of the day. Here combined with heels and my latest poplin love of orange for the warmer fall days and with trousers and a knit for cooler days.

What I’m trying to say is that we have to rethink our shopping strategy, broaden our horizon, and look beyond what we know. I mean, who knew Amazon would be your next fashion destination?

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